Wednesday, April 15, 2009

Has Burger King Gone Too Far


I was perusing the Internet when I came upon this controversial commercial. It seems that the Burger King is "scatching, cutting, and dancing" to Sir Mix-A-Lot's "Baby Got Back". Burger King is using this latest marketing strategy to sell to the "Sponge Bob" set. In the commercial Burger King proclaims that he loves square butts! The advertisement is a partnership endeavor between the Burger King Corporation and Nickelodeon Television Network. Susan Linn, the director of the Campaign for Commercial-Free Childhood said: "It's bad enough when companies use a beloved media character like SpongeBob to promote junk food to children, but it's utterly reprehensible when that character simultaneously promotes objectified, sexualized images of women." When I saw the commercial I found it humorous, but then I don't have an impressionable six year old. Do you find the commercial offensive?

39 comments:

Malcolm said...

Although I think the commercial is funny, I can also see how parents of young kids might find the ad offensive. Combining a beloved kids character with a song that's an ode to big asses is an odd combination.

The Rock Chick said...

I haven't seen this actually air on TV yet, so I'm wondering if it's going to be a later at night thing.

I thought it was really funny, too. I really think this commercial is aimed at the parents who actually buy the Happy Meals and could appreciate the "Baby Got Back" reference.

Regina said...

I just saw this yesterday and was totally disgusted.
I wonder how long this will stay on the air.

Hey Shae! said...

I don't find it offensive, but I wish fast food commercials would stop acting like all black people do is look at asses and rap.

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